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Finish is partnering with Love Water to spread the word about water scarcity.
Love Water is a major campaign involving more than 40 environmental groups, charities, water companies and regulators, aimed at getting the British public involved in safeguarding water resources for future generations.
The campaign will raise awareness of the importance of water and the role everyone plays in protecting it.
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Environment Agency |
Water UK |
Ofwat |
Consumer Council for Water |
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Water Aid |
Angling Trust |
National Union of Students |
Side Link |
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Affinity Water |
British Canoeing |
University of East Anglia |
National Farmers Union |
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The British Natural History Consortium |
Waterwise |
Sainsbury’s |
Wildfowl and Wetlands Trust |
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Refill |
The Rivers Trust |
RSPB |
BinIt4Beaches Partnership |
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The Blueprint for Water Partnership |
Yorkshire Water |
Thames Water |
South Staffordshire Water
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Severn Trent Water |
Hafren Dyfrdwy |
South East Water |
Southern Water |
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Anglian Water |
United Utilities |
Affinity Water
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Northumbrian Water |
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Bristol Water |
Essex and Suffolk Water |
City to Sea |
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© 2026 Reckitt Benckiser - All Rights Reserved
*Source: https://www.telegraph.co.uk/news/2019/03/19/england-set-run-short-water-within-25-years-environment-agency/
**Source: https://www.gov.uk/government/speeches/escaping-the-jaws-of-death-ensuring-enough-water-in-2050